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Writer's pictureARD | Sumwing

5 steps to creating stunning marketing graphics that will wow your client.

1. Learn about the target market/audience first:

To be a successful business, a company should identify their target market. This is very important for marketing because if you have the wrong target market, then you will have a lot of difficulty in getting new customers. A target market cannot be defined as being "everyone." It needs to be specific so that it is easier to get things done. When you know your target market, you can specifically tailor your marketing strategy to better match what they are looking for.

An example of a company that has successfully identified its target market is Kendall Jenner Cosmetics. Kendall Jenner Cosmetics believes their target market is women aged 25–34 who want makeup that they can wear on all occasions and that looks natural on their skin tone and face shape. They also believe that the makeup should not cost more than $25.


2. For the target market, create a persona:

Personas are a technique for understanding your users and customers. They allow you to create a digital representation of your users and represent their needs, goals, and values.

Personas help you to understand your audience. You can use them to create products or services that are tailored to the needs of those people. They also help organizations define the messaging they want to use in their content marketing campaigns.

If you want to understand why personas can be so powerful, just think back to how many times somebody has described themselves as an expert in a field that they have never studied or practised. This is called the Dunning-Kruger effect, where people overestimate their ability because they do not have the knowledge required for self-assessment.

3. Create demographics based on the persona:

The demographics of an audience are a key factor in the success of content because they dictate the level of understanding and interest that readers have in the content.

The importance of understanding demographics becomes more and more important as we move into a global society. It is also imperative to understand that different people exist in different countries and regions, so their habits are different. Individuals may have entirely different needs based on their circumstances, which creates a need for custom content to be created to reach them.

4. Research your target market's preferences:

One of the best techniques that have been used in marketing is providing insights into your consumers' preferences. You can't just target a certain group without knowing what they're looking for. One of the best ways to understand your target market is by carrying out primary research or surveying them.

Researching your target market's preferences can provide you with insights that you'll need to make your content more unique and tailored to them. If there are individuals who are more interested in sports, it would be beneficial for you to create content centred around sports knowledge because the audience is already interested in that topic. This strategy will not only increase their engagement with your brand but will also lead them to share it as well.


5. Create graphics that reflect your target demographic:

It can be difficult to create graphics that represent the target market. You may need to come up with ideas quickly that can capture the attention of your target market. There are a few ways to help you get started.

One way is to create a sales deck or pitch to convince potential customers to invest money in your product or service. This can help you establish your brand as a reasonable alternative to the company's competition.

Another way is to produce the graphics that represent their favourite product or service. This way, you can capture potential customers’ attention and generate word-of-mouth marketing success. In addition, you can use your graphics to create a sales slope. This helps customers see a reason to buy what you are selling, even if it is not the actual product. It helps them connect the product with the success they feel when they are buying something.

So, figure out what your client wants. Use a professional design application or software to create the graphics. Make sure the finished product is high resolution and print-ready. And don't forget to receive feedback from your client and make any necessary revisions.


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